Big White Sales up 12%

At the Big White Community Association Annual General Meeting held November 9th Jim Loyd, Director of Sales for Big White, talked about this year's Sales and Marketing plan. Overall sales are up 12% with a 50% increase from the Australian market. The UK and US markets are still slow due to the high cost of airfare to Kelowna. Big White is working with the Airlines and Kelowna Airport to reduce airfare costs. There is an increase of people coming to the mountain this year from Hawaii, this is a result of the new direct flight from Hawaii to Kelowna  through Horizon Airlines. Big White is the fastest way for Hawaiians to get  to a ski resort. Big White has joined up with selected Costcos across Canada to offer a discounted day pass (Not available at the Kelowna Costco). There is still a discounted Day Pass available at Coopers.